A Powerful Platform Connecting the Dots of Art and AR Technology

Technology is accelerating at a lightning speed and is constantly evolving the digital space with its numerous innovations and discoveries. When it comes to the revolutionary AR/VR technology, it has spread its wings into several potential domains and is redefining the user experience to another level. The field of art and design has stepped a notch-top and is keeping track of what is trending and where their creative opportunities lie. An eye for curiosity led Artivive, a technology-based company, to bring forth an augmented reality platform for art and recognize the changes that are occurring in the industry and help artists explore new dimensional creative spaces.

Established in January 2017 in Vienna, Austria, Artivive is the brainchild of Sergiu Ardelean and Codin Popescu. It was born out of the idea to digitally revolutionize the art market and change the way art is experienced. Artivive aimed to allow artists, museums, and galleries to add a narrative component to works of art and for viewers to have a more interactive experience with the artwork.

Empowering the AR with Path-breaking Solutions

With a potential tagline of “bring Art to Life”, Artivive’s vision is to change how art is created and build the community around augmented reality art. It bestows with an easy-to-understand and dynamic augmented reality platform for art, which is a new technology that allows artists to create ultra-modern art by blending traditional and digital art. The digital layer has opened the doors to a whole new world of infinite possibilities. With this scalable technology, the artists can take the visitors on a journey in time and explain what lies behind, enhance the artwork or tell a story. This new world can be unlocked by any smartphone or tablet and offer an extended and emotional experience.

The solution consists of two parts:

Artivive App – the visualization tool

Bridge by Artivive – the creational tool, where you can create the digital layer

The company’s approach is to let the artists create the narrative and art. This way the artists can express themselves better and have the choice of freedom for bringing life to their canvas. Artivive distinguished themselves from other AR providers by focusing on artists, creatives, museums, and galleries. The Artivive team is working with renowned museums and galleries from across the globe and transforming their vision into reality.

Building a Niche with the AR-Art

Artivive is an innovative and interactive way for audiences to experience art and design in a contemporary manner and empower the artist’s creative powers. To integrate augmented reality into art, the artists could previously have to build an isolated solution that requires technical skills and will need to invest a lot of time and money. Also, the few existing solutions offered by the competitors have no open platform and are too technical and have bad usability and UX. To mend this block, a creative tool called Bridge was created by Artivive, which is intuitively designed and the visualization tool Artivive app for art lovers is also very easy to use.

A Larger than Life AR Platform

AR allows enhancing the current environment or situation by enriching the audience’s perception through digitally enhanced stimulus. It lets the manipulator overlay the real world with layers of sensory information to alter the way it’s perceived. This includes additional, movable visual layers to stimulate what the respective audience sees, auditory layers, which manipulate their perception through what they’re hearing (this is particularly interesting to those who draw on the emotional value of sound and music in their work to evoke deeper emotion and set the tone for what the audience is feeling when they view the artwork).

There are other aspects to AR, too, all of which will ultimately be available to you as an artist to quite literally augment the reality your audience experiences when they experience your work. Augmented reality can be used to enhance your work with layers upon layers of live texture. This can be drawn from real-world applications or it can be completely generated from yourself. The information is overlaid in exact alignment with where you are in space and time, giving an extremely life-like experience.

The Unsung Barriers

Be it any form of technology, presentations, industries, or models, there will always be a bunch of pros and cons. While coming to AR technology, certain setbacks should be tackled to bring it at ease and more importantly build a higher customer adoption.

Projects that are built only on the technology without offering true value to the users, having a bad experience with technology might lead to people avoiding this or not being interested in engaging with it. The projects and multiple respective brands should have a lucid strategy for their story. These respective companies should know what they want to tell and ask them if AR is the right technology or is there another, easier way. It’s all about the holistic user experience and the value created.

A Take on the Future

Artivive believes that augmented reality is a new art form, where a new kind of narrative is born similar to photography and film a bit more than a century ago. The artists can explain their artworks with illustrations and further give more meaningful insights about how these artworks were made. For museums, galleries, and other institutions, Artivive offers a new and innovative way for the audience to interact with the exhibits and is fast-tracking the future of the augmented realities and bringing into the present times.