Bæjarins Beztu Pylsur
A Classic Bite of Pride representing the Heart of Iceland
Established in 1937, Bæjarins Beztu Pylsur (The best hot dog in town) is a blend of business franchise and product distribution model. Popularly known as “Bæjarins beztu,” this place is a famous hot dog stand in central Reykjavik, Iceland. The majority of Icelanders have eaten at Bæjarins beztu. It’s situated downtown near the harbor and has been present here since 1937. This joint holds a special place in the food journey of Iceland, and hence the foreign tourists are often brought to the stand to introduce them to the hot dogs there, which are often termed as “the Icelandic national food.”
An Iconic Trailblazer
A persistent personality, Baldur Ingi Halldórsson, is the CEO of the company. He is the 4th generation, hot dog salesman. Previously, he was running a few businesses such as an internet café and construction contractor before he started working full time into his family business. As the CEO, Baldur has to put his best foot forward, make things work, and tow the wagon forward. He believes in leadership, and as a leader, stepping up and making decisions in some aspects of life and working with a steadfast approach helps in the longer run. His biggest obstacle as the CEO was to get the company out of its mother's and grandfather's pockets.
Maintaining relationships with his customers and employees by communicating well and keeping the people happy and motivated is what keeps the business going. Personalized communication is essential as one gets to know more about the people surrounding them and overall helps in better results and solutions. Being healthy, reliable, and independent are some of the essential factors of leading a good lifestyle. To inculcate these traits in the employees, not only for work, but also to nudge them towards excellent health, physical, and mental well-being is essential for their sustainability.
As the restaurant employs a lot of young people starting in life, Baldur often says to them:
“We are training you not for this job, but for your next job, my goal is for you to move on to greater things! This gives you allegiance and boosts morale a lot, and like I tell all my employees that my office is open for them to talk about work or anything they want anytime!”
Living with his girlfriend and trusted Labrador, he cherishes life to the fullest. Often, Baldur and the lab go hunting and mountain hiking in his leisure time.
The Legacy of Traditional Family Business
Bæjarins Beztu Pylsur is one of the oldest companies in the center of Reykjavík, and the company celebrated its 70th anniversary in 2007. The same family has owned it from the beginning, and it can, therefore, be said that it is a real family business. Several four generations of sausage makers have worked for Bæjarinn Bezta since 1937. Known for its hot dog, the organization is a popular choice for all hot dogs lovers. Customers are the critical assets for the company, and hence it requests all its customers to give honest feedback, be it good or bad. This ensures that with genuine reviews, it can improve its services and be at the top of its game.
The success of the Bæjarinn Bezta drives from its product quality being the same for decades, and serving top quality hot dogs, where it has specialized equipment to heat the bread and hot dogs on its own, is the secret ingredient of its success. This custom made hot dog is what makes the company stand out amongst all as its products are not sold anywhere and are made with a unique blend of condiments to accomplish an ideal hot dog recipe. It trains its staff members more than most businesses do to ensure the utmost quality, speedy delivery, and divine taste of the product.
The Franchise Game on Point
The key benefit of owning the Bæjarins Beztu Pylsur franchise is that leading and world-famous brands like Bill Clinton, Kardashian sisters, Metallica, and tons of other top-class celebs have eaten their hot dogs. It has a long-standing experience of more than 80 years at the business forefront, and currently, the company is being run by the third and fourth generation now. It offers in-depth teaching of how to make our hot dogs and adds a touch of personal communication with everyone. With low employee costs, small overhead, and low cost for new units it should be possible to grow very fast in a big market.
However, the biggest challenges of franchising the brand are developing relationships with people and nurturing them. The basics of real-life things are easy, but finding and working with the right professionals is hard. To resolve the issue, the best way is to talk everything over and put things on paper and in agreements as much as possible. Keep things simple and clean, and stay in touch. There are no stupid questions, and one should work to keep everything over the board.
The Wall of Achievement
The biggest accomplishment for Bæjarins beztu is the long horse of the race. It has sold hot dogs in the Second World War, and currently, it is proud to be still operating on a large scale. It has served a massive number of Iceland citizens and continues to history to date. Over the decades, it has bagged many awards and honors, to name a few of them: In August 2006, the British newspaper The Guardian selected Bæjarins beztu as the best hot dog stand in Europe. Among some of the famous people who have eaten at Bæjarins beztu include the former president of the United States, and James Hetfield, vocalist of the popular heavy metal band Metallica.
Also, Sláturfélag Suðurlands "SS" has in collaboration with Bæjarinn Beztu created a large number of TV commercials. What is common to all advertisements that have been made in partnership with Bæjarins Beztu Pylsur is that "Icelanders eat SS sausages."
A Visionary Future
“Good price, Great service, and Quality Product!”
Bæjarins Beztu is passionate about their work, and hence in the next five years, it aims to expand its business to more countries and go beyond Iceland. It also plans to go global and grow in the US market through a franchise partner since it believes that it is a perfect fit for the business there. It is looking forward to getting its bread for the retail sale in supermarkets so that it is exciting. “All men are made one for another: either then teach them better or bear with them. I work with people, and I look at it as one of my missions to teach and grow the people around me, which my organization gives me a great platform to further!” concludes Baldur.